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KAGR Named Sports Business Journal’s Best Places to Work in Sports 2023
We are thrilled to announce that KAGR has been named one of the Best Places to work in Sports in 2023 by the Sports Business Journal. In the first year of the award, KAGR was recognized as one of the Top 3 Professional Services organizations with over 50 employees. Per SBJ, more than 12,000[…]
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Jessica Gelman: The Woman Behind the Most Influential Conference in Sports
MARCH 1, 2024 (Photo of Jessica Gelman courtesy of Adam Parshall) By: Shlomo Sprung Last Updated: March 2, 2024 The Kraft Analytics Group CEO and Sloan Sports Conference Co-chair chops it up with Boardroom about the ongoing conference, helping the NCAA, and the future of live sports. Early Thursday morning, Jessica Gelman‘s vibrant energy was palpable over[…]
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NASCAR and Kraft Analytics Group (KAGR) Announce Multi-Year Partnership Extension
Focus on Innovation and Enhancing the Fan Experience Will Include New Ticketing Partner RFP Process Daytona Beach, Fla. / Foxborough, Mass. (June 8, 2023) – NASCAR and Kraft Analytics Group (KAGR), a leading technology and consulting services firm within sports and entertainment, today announced the renewal and extension of their groundbreaking partnership. The multi-year commitment[…]
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Timberwolves, Lynx and KAGR Look to Build Next-Generation Sports Team
Minneapolis-St. Paul – Today, the Minnesota Timberwolves, Lynx and Kraft Analytics Group (KAGR) announced a new multi-year deal focused on creating the next generation sports organization rooted in technology and analytics. The partnership will focus on the evolution and growth of three areas: consumer insights, fan engagement, and organizational technology innovation. Most immediate, KAGR will take[…]
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SBJ Football: Eagles dig deeper into data with KAGR pact
Eagles sign with KAGR, plan personalization push The Eagles have signed with KAGR for analytics, planning to use the Kraft Group-owned company to better target and monetize their wide range of fans. That ranges from high rollers to multigeneration season ticket holders, from occasional single-game buyers to overseas followers who have never been to Philadelphia.[…]
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CNBC Power Lunch: “Kraft Analytics Group CEO on J.P. Morgan partnership and sports analytics”
KAGR CEO Jessica Gelman featured in CNBC Power Lunch interview about KAGR’s partnership with J.P Morgan
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WSJ News: “JPMorgan Buys Stake in Robert Kraft’s Sports-Data Company”
JPMorgan’s investment in KAGR featured in a WSJ News Exclusive: “JPMorgan Chase & Co. has bought a stake in the analytics company that helped make New England Patriots owner Robert Kraft a sports mogul. The unusual partnership signals the growth potential JPMorgan sees in sports ownership for its wealthiest clients. The idea is to use[…]
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Fan Demand Index Featured in SBJ
“Data is playing an important role in helping properties plan on a return to regular attendance. Each market has experienced the pandemic differently and, as a result, policies have varied. But by looking at the data, we can see the pathway back to normalcy begin to emerge and forecast where attendance could be highest.” SBJ:[…]
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SBJ: Empirical Empire: KAGR builds trust through data
Three years ago, the NFL was in the midst of a 3% attendance decline that would ultimately lead to a six-year low-water mark. At the same time, top league executives decided they had a data problem. In an age in which Netflix and Amazon are able to predict a consumer’s next purchase, NFL teams didn’t[…]
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SBJ Unpacks: Flyers Turn to Kraft Analytics Group to Build Out Data Infrastructure
FLYERS TURN TO KRAFT ANALYTICS GROUP TO BUILD OUT DATA INFRASTRUCTURE The Flyers and Kraft Analytics Group (KAGR) have begun working together in recent weeks, reports SBJ’s Mark J. Burns. The shop, led by CEO Jessica Gelman, will now support the NHL club’s data warehousing and analytics needs. When Flyers Chief Business Officer Mike Shane[…]
