KAGR (Kraft Analytics Group) is a technology company focused on data management, advanced analytics and strategic marketing in the sports and entertainment industry. During a 15-year evolution that began with the Kraft Sports Group (comprised of the New England Patriots, New England Revolution and Gillette Stadium), we have built the team and technology that with experience transformed our business through analytics.
Today, KAGR powers the business side of the Kraft Sports Group and has built one of the most active and engaged customer bases through our technology investments. We have created KAGR to offer leading organizations the opportunity to collect and understand their data across all platforms, while providing the infrastructure for these organizations to create their own data-driven strategies. Every organization collects data. But, without a plan to utilize it, it’s just noise. KAGR will integrate, manage and find the insights about your customers so you can focus on running your business.