Denver, CO. — Today, the Denver Nuggets (National Basketball Association) / Colorado Avalanche (National Hockey League) / Colorado Rapids (Major League Soccer) / Colorado Mammoth (National Lacrosse League) and KAGR (Kraft Analytics Group), a leading technology and consulting services firm within sports and entertainment, announced a partnership to accelerate the Denver properties’ understanding of their fans and better connect fan bases across the enterprise.
KAGR’s consulting team will leverage a combination of deep customer insights, market research and segmentation to develop distinct fan profiles that each team can use for more targeted marketing and sales outreach. These learnings will support the Denver properties’ in their fan-focused approach to developing new products and experiences that are both individualized and offer more ways for fans to engage with their favorite teams throughout the year.
“Whether at Ball Arena or DICK’S Sporting Goods Park, there is no better way to watch our teams than being there live,” said Kevin Demoff, KSE President of Team & Media Operations. “We are committed to enhancing the experience at our venues for all our fans and guests and the insights we get from KAGR will help us proactively shape each visit with the goal of setting the gameday standard across all of our sports. Building on the success we have seen with the Los Angeles Rams leveraging KAGR’s industry-leading technology, we are thrilled to expand our relationship with Jessica Gelman and her group to include our Denver teams and venues.”
“We are thrilled to partner across these championship brands to enhance their ability to deepen relationships with their loyal fan bases by meaningfully growing reach in the ever-expanding Denver market,” said Jessica Gelman, CEO of KAGR. “As the industry evolves and ushers in more fan expectations, we look forward to serving our partners at the forefront of innovation and aim to drive measurable impact in Denver as they create the playbook for long-term cultivation and 360-engagement that appeals to every level of team affinity.”
The partnership expands on the successes of the multi-year agreement KAGR signed with the Los Angeles Rams in 2023 to accelerate the Rams’ vision of data as an asset, and will leverage KAGR’s extensive experience with other leading organizations such as Harris Blitzer Sports & Entertainment, Tepper Sports & Entertainment, the Minnesota Timberwolves & Lynx, and AC Milan to create innovative marketing campaigns fostering increased engagement and fan and consumer database growth.
About Kroenke Sports & Entertainment
Denver-based Kroenke Sports & Entertainment (KSE) is one of the world’s leading ownership, entertainment, and management groups. KSE’s portfolio of professional sports teams and venues include Arsenal F.C. (EPL), Los Angeles Rams (NFL), Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Rapids (MLS), Colorado Mammoth (NLL), SoFi Stadium, Emirates Stadium, Ball Arena, DICK’S Sporting Goods Park, and the Historic Paramount Theatre. Additional properties under KSE’s umbrella include Altitude Sports & Entertainment, a 24-hour regional television network; Altitude+, the direct-to-consumer streaming service; KSE Radio, which includes Altitude Sports Radio 92.5 FM, MIX 100, KOOL and Altitude Sports Radio 950 AM; and Outdoor Sportsman Group, the largest media company devoted to outdoor sports.
About KAGR (Kraft Analytics Group)
KAGR (Kraft Analytics Group) is a progressive technology and service company providing data management, advanced analytics, and consulting services for the sports and entertainment industries. Whether leveraging its proprietary technology platform or partnering with its strategic consulting team, KAGR helps organizations become data-driven and uses those analytics to grow the bottom line. KAGR is a team of the brightest minds in sports, entertainment, and technology focused on finding insights for their clients including global entities as well as the major six U.S. sports leagues, college athletics, and other key industry players. For more information, visit www.kagr.com.
MEDIA CONTACT:
Anisha Chakrabarti: anishac@thekraftgroup.com
Jim Mulvihill: jim.mulvihill@teamkse.com