News - MIT Sloan Sports Analytics Conference

SSAC24 – The Hunt is On: How the Timberwolves are Optimizing Business Growth While Leveraging On-Court Success

SSAC24 – The LA Rams Championship Journey Off the Field: Remaking Data-Driven Marketing Through Technology

Jessica Gelman: The Woman Behind the Most Influential Conference in Sports

MARCH 1, 2024 (Photo of Jessica Gelman courtesy of Adam Parshall) By: Shlomo Sprung Last Updated: March 2, 2024 The Kraft Analytics Group CEO and Sloan Sports Conference Co-chair chops it up with Boardroom about the ongoing conference, helping the NCAA, and the future of live sports. Early Thursday morning, Jessica Gelman‘s vibrant energy was palpable over[…]

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SSAC23 – Start Your Engines: How Data is Fueling NASCAR’s Strategy to Engage Fans

SSAC23: Beyond the Beam: Inside the Sacramento Kings Fan Engagement Strategy

SSAC22: Acceleration of Fan Insights: How the PHI 76ers & NJ Devils Innovate with Data

SSAC21: Comcast Spectator and Philadelphia Flyers – Building an Analytics Organization

SSAC21: Sacramento Kings – Fan Engagement in the time of COVID

SSAC20: NFL and Baltimore Ravens – Open Distribution Ticketing Changes Business

SSAC20: Fanalytics 2.0