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NASCAR and Kraft Analytics Group (KAGR) Announce Multi-Year Partnership Extension
Focus on Innovation and Enhancing the Fan Experience Will Include New Ticketing Partner RFP Process Daytona Beach, Fla. / Foxborough, Mass. (June 8, 2023) – NASCAR and Kraft Analytics Group (KAGR), a leading technology and consulting services firm within sports and entertainment, today announced the renewal and extension of their groundbreaking partnership. The multi-year commitment[…]
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Los Angeles Rams Team Up with Industry Leader Kraft Analytics Group to Accelerate Data and Analytics Capabilities
Los Angeles – The Los Angeles Rams and Kraft Analytics Group (KAGR), today announced a multi-year agreement to innovate in data and analytics to better capture, understand and engage fans and partners, both in the Los Angeles market and beyond. The KAGR data platform will empower the Rams by using foundational data management, data warehousing,[…]
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Timberwolves, Lynx and KAGR Look to Build Next-Generation Sports Team
Minneapolis-St. Paul – Today, the Minnesota Timberwolves, Lynx and Kraft Analytics Group (KAGR) announced a new multi-year deal focused on creating the next generation sports organization rooted in technology and analytics. The partnership will focus on the evolution and growth of three areas: consumer insights, fan engagement, and organizational technology innovation. Most immediate, KAGR will take[…]
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SBJ Football: Eagles dig deeper into data with KAGR pact
Eagles sign with KAGR, plan personalization push The Eagles have signed with KAGR for analytics, planning to use the Kraft Group-owned company to better target and monetize their wide range of fans. That ranges from high rollers to multigeneration season ticket holders, from occasional single-game buyers to overseas followers who have never been to Philadelphia.[…]
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Update #34
In our 34th update to the “Future of Live Events & Sports: The Re-Emergence of Fans Post Covid-19”, and on the eve of Super Bowl weekend, we continue to track how our framework for understanding Fan Demand is impacted based on market-specific factors, venue initiatives, and fan avidity. We have sifted through all the noisy[…]
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Update #33
In our 33rd update to the “Future of Live Events & Sports: The Re-Emergence of Fans Post Covid-19”, we track how our framework for understanding Fan Demand is impacted by market-specific factors, venue initiatives, and fan avidity. We have sifted through all the noisy data to bring you insights on how live events and sports[…]
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Update #32
In our 32nd update to the “Future of Live Events & Sports: The Re-Emergence of Fans Post Covid-19”, we continue to track how our framework for understanding Fan Demand is impacted based on market-specific factors, venue initiatives, and fan avidity. We have sifted through all the noisy data to bring you insights on how live[…]
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Update #31
In our 31st update to the “Future of Live Events & Sports: The Re-Emergence of Fans Post Covid-19”, we track how our framework for understanding Fan Demand is impacted based on market-specific factors, venue initiatives, and fan avidity. We have sifted through all the noisy data to bring you insights on how live events and[…]
