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SBJ Spotlight Feb 17: Insiders Roundtable
Watch KAGR CEO Jessica Gelman discuss the week’s world events in sports on SBJ Spotlight: Insiders Roundtable here.
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SBJ: Empirical Empire: KAGR builds trust through data
Three years ago, the NFL was in the midst of a 3% attendance decline that would ultimately lead to a six-year low-water mark. At the same time, top league executives decided they had a data problem. In an age in which Netflix and Amazon are able to predict a consumer’s next purchase, NFL teams didn’t[…]
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SBJ Unpacks: Flyers Turn to Kraft Analytics Group to Build Out Data Infrastructure
FLYERS TURN TO KRAFT ANALYTICS GROUP TO BUILD OUT DATA INFRASTRUCTURE The Flyers and Kraft Analytics Group (KAGR) have begun working together in recent weeks, reports SBJ’s Mark J. Burns. The shop, led by CEO Jessica Gelman, will now support the NHL club’s data warehousing and analytics needs. When Flyers Chief Business Officer Mike Shane[…]
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SBJ: KAGR launches ‘Fan Demand Index’ to Gauge Return
Fans in Tuscaloosa and Phoenix will be much more amenable to returning to sports venues than those in San Francisco or New York City, according to data suggesting that ticket demand after the pandemic will vary as much as local health regulations do today. That finding comes from KAGR, the Robert Kraft-owned data analytics firm[…]
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NPR: Will Fans Want To Fill Stadiums When They Reopen?
When professional sports return, it will be in empty stadiums. And it’s uncertain when fans will be allowed back in big numbers. Also, uncertain? Whether fans will flock to Fenway Park or TD Garden or Gillette Stadium when they reopen to the public. Now, amid the coronavirus pandemic, the Kraft Analytics Group (KAGR) is trying[…]
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