-
-
-
-
HBSE Announces KAGR Partnership to Drive Business Analytics Strategy
Harris Blitzer Sports & Entertainment (HBSE) and data management and analytics leader Kraft Analytics Group (KAGR) have announced a multi-year partnership to accelerate the collection of customer information across three HBSE properties: the Philadelphia 76ers, the New Jersey Devils and leading venue Prudential Center in Newark, New Jersey. KAGR will help improve HBSE’s data strategy and[…]
-
Get your head in the game
Ten days ago, Luis Scola was playing basketball in the NBA. Then he was waived at the end of February by the rebuilding Brooklyn Nets. So Scola spent last weekend doing something a little different: speaking on stage before thousands of people at the MIT Sloan Sports Analytics Conference. The 6-foot-9 Scola, it turns out,[…]
-
How The Patriots Use Data To Try To Improve The Fan Experience
With the Patriots nearing another win, the Gillette Stadium crowd lets loose. More than 66,000 fans chant and cheer in unison. To the number-crunchers at the Kraft Analytics Group — commonly known as KAGR — this is more than a rowdy sea of people in Tom Brady jerseys and other Patriots apparel. It’s a treasure trove of[…]
-
The Kraft Group Is Spinning off the Patriots’ Analytics Tech as a Startup
Gelman, formerly VP of customer marketing and strategy at the Kraft Sports Group, is now CEO of KAGR, the Kraft Analytics Group, a Kraft Group subsidiary that is going to market with the business intelligence technology she helped build for the New England Patriots ownership. The Krafts’ KAGR (the name is a play on CAGR,[…]
