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Los Angeles Rams Team Up with Industry Leader Kraft Analytics Group to Accelerate Data and Analytics Capabilities
Los Angeles – The Los Angeles Rams and Kraft Analytics Group (KAGR), today announced a multi-year agreement to innovate in data and analytics to better capture, understand and engage fans and partners, both in the Los Angeles market and beyond. The KAGR data platform will empower the Rams by using foundational data management, data warehousing,[…]
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SBJ Spotlight Feb 17: Insiders Roundtable
Watch KAGR CEO Jessica Gelman discuss the week’s world events in sports on SBJ Spotlight: Insiders Roundtable here.
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SBJ: Empirical Empire: KAGR builds trust through data
Three years ago, the NFL was in the midst of a 3% attendance decline that would ultimately lead to a six-year low-water mark. At the same time, top league executives decided they had a data problem. In an age in which Netflix and Amazon are able to predict a consumer’s next purchase, NFL teams didn’t[…]
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SBJ: KAGR launches ‘Fan Demand Index’ to Gauge Return
Fans in Tuscaloosa and Phoenix will be much more amenable to returning to sports venues than those in San Francisco or New York City, according to data suggesting that ticket demand after the pandemic will vary as much as local health regulations do today. That finding comes from KAGR, the Robert Kraft-owned data analytics firm[…]
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NPR: Will Fans Want To Fill Stadiums When They Reopen?
When professional sports return, it will be in empty stadiums. And it’s uncertain when fans will be allowed back in big numbers. Also, uncertain? Whether fans will flock to Fenway Park or TD Garden or Gillette Stadium when they reopen to the public. Now, amid the coronavirus pandemic, the Kraft Analytics Group (KAGR) is trying[…]
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How The Patriots Use Data To Try To Improve The Fan Experience
With the Patriots nearing another win, the Gillette Stadium crowd lets loose. More than 66,000 fans chant and cheer in unison. To the number-crunchers at the Kraft Analytics Group — commonly known as KAGR — this is more than a rowdy sea of people in Tom Brady jerseys and other Patriots apparel. It’s a treasure trove of[…]
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The Kraft Group Is Spinning off the Patriots’ Analytics Tech as a Startup
Gelman, formerly VP of customer marketing and strategy at the Kraft Sports Group, is now CEO of KAGR, the Kraft Analytics Group, a Kraft Group subsidiary that is going to market with the business intelligence technology she helped build for the New England Patriots ownership. The Krafts’ KAGR (the name is a play on CAGR,[…]
