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Tepper Sports & Entertainment Partners with Industry Leader KAGR (Kraft Analytics Group) to Enrich Fan Experience with New Data and Analytics Capabilities
Tepper Sports & Entertainment Partners with Industry Leader KAGR (Kraft Analytics Group) to Enrich Fan Experience with New Data and Analytics Capabilities Focus will be on technology platform, centralized data warehouse, and strategy services Charlotte, NC – Tepper Sports & Entertainment (TSE) and KAGR (Kraft Analytics Group), today announced a multi-year agreement to innovate in[…]
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Los Angeles Rams Team Up with Industry Leader Kraft Analytics Group to Accelerate Data and Analytics Capabilities
Los Angeles – The Los Angeles Rams and Kraft Analytics Group (KAGR), today announced a multi-year agreement to innovate in data and analytics to better capture, understand and engage fans and partners, both in the Los Angeles market and beyond. The KAGR data platform will empower the Rams by using foundational data management, data warehousing,[…]
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SBJ Football: Eagles dig deeper into data with KAGR pact
Eagles sign with KAGR, plan personalization push The Eagles have signed with KAGR for analytics, planning to use the Kraft Group-owned company to better target and monetize their wide range of fans. That ranges from high rollers to multigeneration season ticket holders, from occasional single-game buyers to overseas followers who have never been to Philadelphia.[…]
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SBJ: Empirical Empire: KAGR builds trust through data
Three years ago, the NFL was in the midst of a 3% attendance decline that would ultimately lead to a six-year low-water mark. At the same time, top league executives decided they had a data problem. In an age in which Netflix and Amazon are able to predict a consumer’s next purchase, NFL teams didn’t[…]
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How The Patriots Use Data To Try To Improve The Fan Experience
With the Patriots nearing another win, the Gillette Stadium crowd lets loose. More than 66,000 fans chant and cheer in unison. To the number-crunchers at the Kraft Analytics Group — commonly known as KAGR — this is more than a rowdy sea of people in Tom Brady jerseys and other Patriots apparel. It’s a treasure trove of[…]
