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How The Patriots Use Data To Try To Improve The Fan Experience
With the Patriots nearing another win, the Gillette Stadium crowd lets loose. More than 66,000 fans chant and cheer in unison. To the number-crunchers at the Kraft Analytics Group — commonly known as KAGR — this is more than a rowdy sea of people in Tom Brady jerseys and other Patriots apparel. It’s a treasure trove of[…]
