Tepper Sports & Entertainment Partners with Industry Leader KAGR (Kraft Analytics Group) to Enrich Fan Experience with New Data and Analytics Capabilities
Focus will be on technology platform, centralized data warehouse, and strategy services
Charlotte, NC – Tepper Sports & Entertainment (TSE) and KAGR (Kraft Analytics Group), today announced a multi-year agreement to innovate in technology and analytics to better understand and engage fans of the NFL’s Carolina Panthers and MLS’ Charlotte FC. The KAGR data platform will empower TSE through foundational data warehousing, advanced analytics, and new fan engagement methods, including KAGR’s new Fan Segmentation & Activation Tool, to advance the fan experience with more personalized touchpoints.
TSE is enlisting KAGR’s platform to strengthen its marketing capabilities and accelerate customer engagement via new and existing data sets. KAGR will provide the foundation for TSE business management to fully utilize its investments across the technology stack, including email, SMS and mobile app. KAGR, an industry leader working with clients across all major U.S. sports leagues, will integrate over 25 customer and operations data sources, including in-venue retail and food & beverage and feeds from the NFL and MLS.
KAGR will also provide strategic consulting services to offer a more complete view and understanding of the customer, create new metrics to measure and monitor fan health, and accelerate Tepper’s vision to expand data as an asset.
“At Tepper Sports & Entertainment, we are always looking for unique and innovative ways to provide the best experience for our fans,” said Jake Burns, Chief Commercial Officer for Tepper Sports & Entertainment. “This starts with having a foundational understanding of who our fans are and how best to communicate with them.”
“We conducted a thorough evaluation process for a partner who can help us with these foundational pieces, and it became clear that KAGR is the gold-standard in this space,” said Bryan Lodigiani, Vice President of Business Strategy & Analytics for Tepper Sports & Entertainment. “We’re excited to work with KAGR and integrate their understanding of data, marketing, and the sports industry into our operations.”
“Tepper Sports & Entertainment is a leader in the community, providing unique and engaging experiences for fans of the Carolina Panthers, Charlotte FC, and Bank of America Stadium events,” said Jessica Gelman, CEO of KAGR. “We are thrilled to partner with TSE to enhance their ability to connect their loyal fanbase with brand partners and activate on a one-to-one basis.”
The Carolina Panthers are the fourth NFL team to use KAGR’s SaaS data and analytics platform joining the Los Angeles Rams, Philadelphia Eagles, and New England Patriots, and Charlotte FC is the second MLS team, joining the New England Revolution.
About Tepper Sports & Entertainment
Founded by David A. Tepper, Tepper Sports & Entertainment (TSE) includes the NFL’s Carolina Panthers, MLS’ Charlotte Football Club and Bank of America Stadium in Charlotte, N.C. Serving the Carolinas, TSE is committed to making the greater Charlotte metro area the premier destination for sports and entertainment in the region. Bank of America Stadium hosted 39 events in 2022, nearly tripling the number of events at the Stadium in 2017 (14). The wide range of events attracted diverse audiences interested in the NFL, MLS, concerts and college football games. In addition to being a top sports and entertainment venue, Bank of America Stadium is a community asset. The Stadium served as an early voting site in 2020 and 2022, and as a mass vaccination site in 2021.
About KAGR
KAGR (Kraft Analytics Group) is a progressive technology and service company providing data management, advanced analytics, and consulting services for the sports and entertainment industries. Whether leveraging its proprietary technology platform or partnering with its strategic services team, KAGR helps organizations become data-driven and uses those analytics to grow the bottom line. KAGR is a team of the brightest minds in sports, entertainment, and technology focused on finding insights for their clients who span across all the major six U.S. sports leagues, college athletics, and other key industry players. For more information, visit www.kagr.com.